Last updated: June 12, 2026
Privacy Policy
This policy explains how Analytx handles data for Shopify merchants using the analytics, attribution, pixel, and ad-platform connection features.
Analytx is open-source software that may be self-hosted. If your deployment is operated by a third party, that operator is the primary contact for privacy requests about their infrastructure and configured subprocessors.
Data we process
Analytx processes Shopify store data needed to provide analytics, attribution, and profitability reporting, including orders, refunds, products, customers, inventory cost fields, and webhook events.
If you connect ad platforms such as Meta Ads or Google Ads, Analytx stores the OAuth tokens and account metadata required to sync spend, campaign, creative, click, impression, and conversion reporting.
The pixel may collect storefront events such as page views, product views, add-to-cart events, checkout starts, purchases, UTMs, click identifiers, device context, and consent state.
How we use data
We use merchant data to operate the app, calculate dashboard metrics, reconcile revenue and spend, attribute orders to marketing touchpoints, run sync jobs, detect failures, and provide support when requested.
We do not sell merchant or customer personal data. We do not use merchant data to train a shared AI model.
Customer privacy and consent
Analytx reads Shopify's Customer Privacy API before tracking storefront events. Merchants can configure consent enforcement in the embedded Privacy & consent settings page.
Where personal data is needed for matching or ad-platform conversion APIs, Analytx stores hashed identifiers for platform parity and encrypted raw identifiers only where deterministic matching requires it.
Retention and deletion
Operational data is retained for as long as the merchant keeps the app installed or as needed to provide the service, meet legal obligations, resolve disputes, and maintain audit records.
When a merchant uninstalls the app or requests deletion, Analytx disables access and removes or anonymizes merchant-controlled data subject to backup, security, and legal-retention requirements.
Security
OAuth tokens and raw personal identifiers are encrypted at rest. Access to merchant data is scoped by shop and should only happen through authenticated app surfaces and background workers.
Analytx is designed so ClickHouse stores analytical data and Postgres stores transactional configuration, tokens, access control, and audit data.
Third-party services
Analytx may exchange data with Shopify and merchant-authorized ad platforms, including Meta and Google, to sync reporting data or send conversion events when those features are enabled.
Self-hosted operators are responsible for the infrastructure, storage, logging, backups, and subprocessors they configure for their deployment.